Work Experience

August 2017 - Present

Manager, User Experience Design


User experience team manager leading company wide initiatives focused on discovering, defining, architecting and designing of patient facing initiatives. Responsibilities include bringing consumer-focused experience for initiatives supporting awareness, engagement & retention and optimization & personalization digital products.Additional responsibilities include fostering UX amongst the creatives, growth of a UX team and extending support and training to other internal areas of Mercy.

October 2016 - August 2017

User Experience Creative Director

HLK Agency

User Experience leader for the entire agency providing for change management initiative to incorporate a focus on user centric experience in all delivery methods. Primarily responsible include bringing clarity to large, complex multi-channel projects, training and education of UX in the agency. Additional responsibilities include fostering leadership amongst the creatives, growth of a UX team and extending support to the St. Louis universities, UX groups and digital conferences.

March 2015 - October 2016

User Experience Practice Director

SafeNet Consulting

User Experience leader bringing leading methodology and best practices to clients projects of custom software applications, public facing online and mobile apps. Pioneer in forging the UX practice, developing a new model for facilitating and capturing client & user requirements, integrating UX into agile methodology and developing strategy and branding material for the Milwaukee branch. Growing leader in Milwaukee community for UX groups, advisor for educational institutions and UX speaker.

April 2013 – March 2015

Senior User Experience Strategist

Perficient (formerly Zeon Solutions)

Provided UX leadership for a new growing department comprised of user experience and design focused on ecommerce, custom software applications and mobile apps. Responsibilities included supporting new business opportunities, client management, channel strategy, user experience, agile project methodology, emerging technology experience trends and UX department leadership.

October 2011 – April 2013

User Experience Strategist


Worked closely with creative, account management and project management to architect and plan the user experience for clients’ digital presences. My work focused capturing business requirements, then architecting and designing experiences that helped users to their needs. Responsibilities also included digital strategy, analyzing reporting web metrics, develop business insights and design social media experiences that help activate the customers with clients.

September 2008 – April 2013

Associate Creative Director / Interactive


Creative digital lead responsible for working a crossed multiple brands to develop and execute creative strategy, user experience design, visual design and production roles for client’s digital projects. Responsibilities included develop of processes for creative execution, user experience standard and visual standard deliverables.

October 2007 – September 2008

Creative Director / User Experience Specialist


Creative and user experience project lead within GIS focused focused on capturing business and marketing units’ needs and to fulfill requirements of project estimation, creative strategy, user experience and visual design. Provided direction for creative services, user experience standards and visual standards consumed by both internal project teams and external vendors. Supported the Market Advantage Team to utilize user experience and extending the Manpower brand to cutting edge, public facing Rich Internet Applications.

September 2000 – October 2007

Flash Team Lead & Art Director


Creative lead focusing on visual design, online brand development, marketing strategy, content information structure analysis, content integration and interactive media for a variety of B-to-C and B-to-B clients. Team lead for Flash team focused on designing and developing cutting edge, multi-lingual Flash Rich Internet Applications frameworks supporting the call of multiple data feeds, delivery of assets, and languages. Responsibilities included coordinating client projects ranging from visual development of brand identity, user experience design, visual asset production, front-end direction & development, and on going maintenance. Lead production effort for creative material for live event coverage including photography, video, blogs, and user generated content.

1999 – 2000

New Media Developer

Rose Design, Inc

Designed and developed interactive websites that included Intranets and Extranets. Lead designer for interactive media development and integration of Macromedia Flash. Co-developed a content delivery system that used Macromedia Flash/Generator for a number of clients. Coordinated web-based projects with client and designers of print collateral in order to assure continued branding message. Conducted creative and technical training session for Macromedia Flash, Macromedia Generator, Macromedia Dreamweaver, Adobe Photoshop, Adobe Acrobat and DHTML.


B.A. Business Administration with an emphasis in Marketing
Minor in Computer Science & Philosophy
Webster University